DALLAS Hotels.com has heard final presentations from independent Doner, Interpublic Group's Hill, Holliday, Connors, Cosmopulos and possibly another undisclosed agency in the review for creative chores on its estimated $55 million ad account, and a decision is imminent, sources said.
Dallas independent The Richards Group, Bartle Bogle Hegarty in New York (49 percent owned by Publicis Groupe) and Publicis in Mid America of Dallas competed earlier in the process, but are now out of contention, sources said.
The agencies either declined comment or referred calls to the client. A Hotels.com representative said only that the competition is set to conclude this month.
The review grew convoluted as the client chose to stray from the plan outlined in its request for proposal, sources said. The online travel concern originally said it would choose an agency based solely on questionnaire responses and a creative reel, but decided instead to meet with select shops.
Hill, Holliday in the past has worked for Hotels.com rival Priceline.com and several years ago produced a string of lauded high-camp commercials starring longtime client pitchman William Shatner.
—with David Gianatasio and Kevin Ransom