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Comparison Shopping Site Weighs Shops for $15-20 Mil. Account
LOS ANGELES–ShoppingList.com, which bills itself as an “online resource for an offline world,” is doing some comparison shopping of its own. The site is looking for an agency to handle its $15-20 million creative and media account. Bay Area agencies will have preferred shelf space on the consideration list, according to sources.
Incumbent DMNA, Palo Alto, Calif., will participate in the review. Select Resources International in Los Angeles is handling the search for the client.
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