Five shops will make final presentations to Shopko Stores for its $12 million broadcast account, which includes media buying and planning.
Surviving from among 10 shops visited by executives of the Green Bay, Wis.-based discount retailer are: Cramer Krasselt and Grant/Jacoby, both Chicago; Campbell-Ewald Advertising, Warren, Mich.; Hoffman York, Milwaukee; and Valentine Radford, Kansas City, Mo.
The finalists will present strategic and creative ideas during the first week of June, with a decision to follow, said Terry McDonald, senior vice president of marketing at Shopko. Strategy will carry the heaviest weight in deciding a winner, he said.
The account was at Bozell Chicago, which split with the client in February.