Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
According to the National Association for Premenstrual Syndrome, more than one in three women suffers from the monthly disorder.
Clearly, they haven’t tried retail therapy.
Print and outdoor ads from Baltimore’s Eisner Underground claim shopping is an effective treatment for PMS.
The four-part campaign, created by art director Dave Taylor and copywriter Eric Hartsock, promotes the Lake Forest Mall in Maryland.
One ad shows a young woman resting duringa rigorous bout of shopping. The look on her face is warning enough.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in