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Suissa Wins 4 More; Recoups Acura Losses
LOS ANGELES–This summer, the future looked bleak for Suissa Miller when Acura moved its $150 million account, which accounted for half the agency’s total billings. Rebounding from such a devastating loss is a daunting task, and some shops never fully recover.
Last week, Bruce Miller, agency president, admitted to feeling queasy, but not because of any more bad news. Quite the opposite: He was reacting to the agency’s recent new-business streak, as it picked up four accounts in four days that totalled $50-60 million in billings.
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