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At last count, the advertising industry had nine major award events. But how many of these galas are known by folks outside the industry?
Well, according to the Clio Awards, which is owned by VNU/BPI, there is only one such event: the Clios. To tout a call for entries for the Clio Awards Year 2000, organizers wanted to capitalize on this fame and hired Dweck!, New York, to help.
“Your proctologist has heard of it,” stated Michael Dweck, agency president.
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