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Fred Bertino and Jamie Mambro were unable to make much of an impression leading the local office of Square One. Believing that starting over with an entirely new venture might prove more successful, the pair last week joined forces with brand consultant Joe McCarthy to form the region’s newest shop.
“With our experience we want to think nationally from day one,” said Bertino, president of the startup. “We want to work for big brands.”
Bertino and Mambro serve as creative directors of the 10-person Boston outfit; McCarthy is chief executive officer.
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