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Reebok breaks a print campaign next month for its Reebok Classic footwear that attempts to portray the sneakers in a variety of “classic situations” familiar to 12- to 24-year-olds.

The New York office of London-based Bartle Bogle Hegarty developed the ads, but advertising for the Classics line recently moved to crosstown shop Arnell Group. Reebok has said its tenure with BBH is winding down.

Eight monochrome executions are planned, with four launching in February issues of consumer magazines including The Source, Vibe, Honey, Teen People, Interview, Spin and Cosmo Girl.



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