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ATLANTA Four companies have merged to create an African American agency that offers urban experiential marketing and advertising services. The newly formed Atlanta company, Shock Theory, is the product of Synergy Communications, GrooveNation.net, Nomendum and Shock Theory Interactive.
Before Shock Theory was established, each of the companies specialized in separate avenues of marketing and advertising. Shock Theory Interactive focused on database applications and Web design. Nomendum did promotional work for clients such as Coca-Cola Co., Lugz and Z-Tel Communications.
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