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Wolf Rebrands N.Y. Office; Principal Rises to Holding Company
By Emily Fromm
NEW YORK–Partners & Shevack/Wolf is changing its name, adopting the moniker of its Toronto-based parent, while giving new jobs to its three top executives with an eye on future growth.
The shop will be christened Wolf Group New York this week.
Founder and CEO Brett Shevack becomes Wolf Group president, a new position at the holding company; executive creative director Mike Rogers becomes president of the former Shevack office here; and president Lynne Seid becomes Wolf Group chief marketing officer and president of Symphoni Interactive, the shop’s joint venture with the Pittsburgh-based e-commerce firm Mastech.
Wolf Group, with total billings of $450 million, acquired Shevack, then a $250 million agency, in June 1998.
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