Shevack Bows Ortho TV

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




NEW YORK-Partners & Shevack/ Wolf resurrects an animated “spokescharacter” in its first work for Scotts’ Ortho brand since it won the business in a November consolidation.
The $15 million, three-spot effort, which breaks nationally on broadcast and cable TV to coincide with the spring growing season, revives “Pete,” an animated character who demonstrates the prowess of Ortho’s Weed-B-Gon and Lock ‘N Spray. In each spot, the hapless green thumb, trying desperately to maintain his lawn, turns to the products to kill weeds that sprout up all over it.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in