Shetty Exits Fallon for Boston Shop

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BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here said it has hired Baba Shetty as executive vice president.

Shetty will serve as Kristi Argyilan’s replacement in managing the agency’s media planning and buying groups, as well as overseeing consumer targeting and interactive activities. (The agency recently elevated Argyilan to general manager.)

Shetty, 40, joins Hill, Holliday from Minneapolis-based Fallon, where he served as managing director of interactive.

“He has the precise combination of strategic insight, creativity and passion to help take the agency to the next level,” said Mike Sheehan, president and CEO of Hill, Holliday, in a statement.





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