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Greenberg, Heater Move Forward as Key Client Executive Leaves
BOSTON–Despite the recent acquisition of Shaw’s Supermarkets by Star Markets and the departure of a key client executive, the companies’ two roster agencies are maintaining a “business as usual” approach.
Greenberg Seronick O’Leary & Partners in Boston is East Bridgewater, Mass.-based Shaw’s agency of record; Heater Advertising in Boston handles ads for Cambridge, Mass.-based Star.
Heater is meeting next week to plan Star’s fall branding campaign and has been told there won’t be any changes in direction for now, said account director Jennie Smith Wilson.
“They have both worked hard to create separate identities,” Wilson said of the supermarkets.
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