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Shaw Industries is looking for an agency to handle marketing communications for its b-to-b unit, Shaw Specified Commercial.
The Dalton, Ga.-based manufacturer of carpeting and other floor-covering products is-sued an undisclosed number of requests for proposals. The questionnaire is due back Nov. 4, the client said. Sources estimated annual billings at $2 million.
The company, a subsidiary of Berkshire Hathaway, Omaha, Neb., wants an agency to provide trade advertising, sales support and trade show materials, direct marketing and new-product launches.
A client representative said Shaw will consider shops within four hours travel time of its northern Georgia location.
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