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Art historians oohed and aahed. Preservationists talked landmark status. Shasta happily planned a campaign, a contest and a “limited edition” can. All to salute a vintage 1950s Shasta wall ad, hidden for decades, that San Franciscans were calling “miracle art.”
That is, before Nike came along and sat on it.
The ad, with an image of California’s historic Mount Shasta and the famous tag, “It hasta be Shasta,” was revealed when wind ripped aging panels off the David Hewes Building.
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