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NEW YORK Fujifilm is pushing its digital cameras this holiday season with online instant-win scratch cards.
The “Scratch n’ Match” program, from Sharpe Partners, lets consumers play for the chance to win a digital camera from the Elmsford, N.Y.-based company. To get the daily prize, a participant must match three cameras on their virtual scratch card.
The goal of the program is to drive awareness, engagement and purchase consideration for Fujifilm’s digital products. “Digital cameras are going mass and this is the Christmas they’re really going mass,” said Kathy Sharpe, founder and partner at the New York digital marketing shop.
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