Sharewave Win Keeps GMO Hooked On New Technology

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Goldberg, Moser O’Neill has been awarded an estimated $8-10 million creative account from wireless technology developer ShareWave, sources said. The El Dorado Hills, Calif., client conducted a quiet review of several undisclosed West Coast shops before choosing GMO.
The San Francisco agency will be responsible for producing broadcast and print advertising to support the launch of ShareWave’s technology, which will be available to consumers in the third quarter of 1998, according to sources.
“GMO will be asked to create a branding campaign that will help position this technology in the marketplace,” said one source close to the shop.
Sources familiar with ShareWave said the company’s founders refer to their new “home network” product as an “information furnace.”


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