Shamrock Gets Closer to Moms

C-K Aims for a More Emotional Link to the Client’s Consumers
LOS ANGELES–Professional mothers who go to great lengths to connect with their kids take center stage in Cramer-Krasselt’s new campaign for dairy food processor/distributor Shamrock Farms.
Two 30-second TV spots broke earlier this month. In one, a woman interrupts a board room conference to give what sounds like real-estate advice over the phone.
Turns out she’s counseling her young daughter, who is playing a Monopoly-type board game.
In the second spot, a woman rushes into her bedroom and starts stripping off her work clothes as she heads into a walk-in closet.