Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Channel’s First Off-Network Image Effort in 3 Years Follows a Review
NEW YORK-Four brothers live an isolated existence somewhere in the Scandinavian woods, untouched by modern life or personal hygiene. Their only contact with the outside world? MTV.
That’s the concept behind Fallon McElligott’s new image advertising-the client’s first in three years-for the cable channel, which breaks this week.
In each of the five spots, the hillbilly Jukka brothers watch MTV, often mimicking what they see. The eldest brother gives his siblings various spot tests of hipness, such as doing a “sexy” dance or wearing the right shoes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in