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Purchase of St. George Gives Pittsburgh Agency a Media Arm
CHICAGO–Media veteran Pat Cuda and SGM Media Services were the plum assets Marc USA saw in the St. George Group, which it acquired last week.
Although SGM, Detroit, is small, with just 10 employees and about $80 million in billings, Marc chairman and chief executive officer Tony Bucci foresees it as the media arm of his growing network, structured along the lines of Starcom and its holding company Bcom3, Bucci said.
SGM will remain under the leadership of Cuda, who started the unit for St.
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