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NEW YORK This just in: Students are low on cash.
A SFGT campaign for American Education Services, a student financial aid corporation, mixes the production values of a college campus news program with the cheeky delivery of The Daily Show to present “The real story on money, student loans and life.”
“We were trying to come up with creative concepts that resonated with this audience. College students and recent graduates are hard to reach,” said Barbara Press, managing director of account services at SFGT in Philadelphia.
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