S.F. TV Station Tries New Net Tactics

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NEW YORK CBS’ local CW affiliate station in San Francisco has partnered with social networking firm Neighborhood America in an effort to find cutting-edge ways to engage viewers and expand its audience.

Neighborhood America has opened a local search contest for potential contestants for the America’s Next Top Model show in a cross-promotional (on-air, online) platform. The company created a platform for San Francisco Bay Area model hopefuls to submit video imagery on the CW cable affiliate site.

“What



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