Sexy Scenarios Drive Voiceless Spots for MGD

A bottle cap suggestively bouncing on a bed and a barely clothed woman on the lam are central to two atmospheric new spots for Miller Genuine Draft from J. Walter Thompson.

The 30-second spots, one that broke last week and another breaking this week, continue the “Never miss a genuine opportunity” tag JWT, Chicago, developed for its debut campaign for MGD in January, but are radical departures from the low-key humor of that effort, said Bob Mikulay, Miller’s senior vice president of marketing.

“As we reflected on the first executions, we strove to tighten those with a stronger message of mystery, sexuality and confidence,” he said.