Sex Does Not Rule For Schoolkids! | Adweek Sex Does Not Rule For Schoolkids! | Adweek
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Sex Does Not Rule For Schoolkids!

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STILL, BETTER LOOK GOOD

When schoolkids join the ranks of the sexually initiated, does this raise their status among their peers? So one would assume from the movies and videos that target teens. But a poll by USA Weekend indicates that kids in grades 6-12 look askance at sexual activity by their schoolmates. Eight percent of boys said they'd think better of a girl upon hearing that she'd had sex; 38 percent said they'd think less of her. (The rest wouldn't shift their opinion.) Girls were sterner, with none thinking better of the girl who'd had sex and 54 percent thinking less of her. Respondents of both sexes would be more indulgent toward a boy who'd had sex. Among boys, 9 percent would think better of him and 27 percent would think less of him. Among girls, 1 percent would think better of him and 43 percent would think less of him. Note that girls seem to be the chief enforcers of the double standard that says sex is OK for boys but taboo for girls. Elsewhere in the poll, respondents made it clear that sexual attraction derives less from time spent in the library than from time spent in the hair salon (see the chart below).



were asked to say what they first notice about someone of the opposite sex (see chart below). For purposes of sexual attraction, it seems time spent in the library is less helpful than time spent at the hair salon. But you knew that.