Sex and Violence Roundly Abhorred: Large Majority Voices Indignation in Latest 'MediaWeek' Poll By Kellie Krumplitsch and Alison Browe

NEW YORK - Nearly two-thirds of American adults say that they find violence an

The survey has a margin of error of plus-or-minus 3%.
Similarly, advertisers, the ultimate arbiters of what flies and what dies on network TV, are skittish over objectionable content, according to another study conducted by Bloom FCA/Dallas among the top 150 national TV advertisers. Seventy percent of the advertisers surveyed by Bloom/FCA said they would favor an organized rating system that would attempt to quantify or define the violent content in TV shows; 72% favor the same for programs with sexual content. But none of the advertisers that were surveyed wants a government-run rating system.
The MEDIAWEEK survey includes these insights:
The presence of children in the home has almost no effect on adult viewing choices.
The offensiveness factor increases with age (49% of those 18-to-34 said they find programming offensive, versus 75% of the 55-to-64-year-olds).
Women object more strongly than men – by a margin of 20 percentage points (71% vs. 51) – to programming containing sex and violence, but the differences between the sexes are somewhat less pronounced when it comes to actually watching these programs.
Controversial programming still works to reach coveted young viewers. Those respondents very likely or somewhat likely to watch programs with controversial material (36%) tend to be young, affluent, educated and employed.
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