'Sex and the City' Star Makes Gap Debut

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NEW YORK Sarah Jessica Parker wears Gap jeans with a variety of ensembles in the retailer’s fall print campaign breaking in September issues of national consumer magazines.

Tagged, “How do you wear it?” the campaign, shot by Mikael Jansson, features an 8-page insert of Parker in jeans that are cropped or cuffed in a variety of ways. On top, she wears Gap’s fall styles including a pink cardigan and a tight jacket.

The insert is cut horizontally in half to allow consumers to match different bottoms with tops.



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