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Sewell Motor Co. here has enlisted some old marketing hands to tinker under its hood, after taking its $1 million-plus advertising account in-house.
Former Dallas ad agency principals Jim Gibbon, Ross Puskar and Jud Chapin have all been tapped to freelance on Sewell Motor’s broadcast and print advertising account, according to a client marketing representative.
All three executives handled the car dealer business until late 1996 while heading Omnicom-owned Puskar Gibbon Chapin (now PGC Advertising).
Sewell marketing vice president Craig Innes said the company decided to move its advertising account in-house due to cost considerations.
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