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BOSTON Mattress marketer Serta has named independent Wheatley & Timmons as its lead public relations agency, the client said.
The Chicago-based agency’s first assignment is to introduce the first nationally distributed line of flame resistant bedroom mattresses.
“W&T understands how consumers respond to brand postioning and product messaging in the safety arena,” said Kally Reynolds, public relations director for Serta. “Their proposed strategies for launching our new FireBlocker line were a strong indicator of their depth of experience and knowledge of fire safety issues and the consumer’s mind set.”
According
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