Senators Eye Probe of Ad Violence

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Lieberman, Hatch Raise Specter of Subpoenas Last Seen for Tobacco
WASHINGTON, D.C.–Companies who advertise violent movies, video games and music could become the target of a joint investigation by the Federal Trade Commission and the Department of Justice, in a bid to curb such messages aimed at kids.
Senators Orrin Hatch, R-Utah, and Joseph Lieberman, D-Connecticut, said at a Senate Commerce Committee hearing May 4 that companies promoting violent entertainment products to children are in violation of their own voluntary industry rating system.
Though the videogame industry has a ratings system similar to the one used on movies, Hatch said ads for adults-only games often appear in game magazines read by children and Sports Illustrated for Kids.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in