Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WASHINGTON, D.C. A bill introduced on Friday in the U.S. Senate reauthorizing the White House’s anti-drug media campaign would bar WPP Group’s Ogilvy & Mather from working on the effort.
The measure gives the Partnership for a Drug-Free America equal control over strategy and requires that 85 percent of the campaign’s $145 million budget for next year be spent on media buys.
Joseph Biden (D-Del.) and Republicans Charles Grassley of Iowa and Orrin Hatch of Utah sponsor the bill.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in