SenaReider Works With 'America's Favorite'

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ATLANTA The Florida Tomato Committee said it plans to launch a television ad campaign early next year to promote the sale of Florida tomatoes.

SenaReider, an independent San Francisco shop, created four 15-second TV spots. The agency developed a print campaign for the organization, which is responsible for marketing the state’s tomato crop, earlier this year. Those ads ran five times in USA Today.

The TV ads will run on cable’s Discovery Health, the Food Network and Home & Garden Television on Jan.



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