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By Teresa Buyikian
LOS ANGELES–Hitachi has kicked off a $20 million campaign for its 1997 line of notebook computers.
The campaign, aimed at business travelers, consists of a series of new print ads as well as two previously aired TV commercials.
Created by The Seiniger Advertising Group in Los Angeles, the campaign highlights the features of Hitachi’s laptop computers, primarily their ability to make communication away from the office easier.
The launch of the print advertisements is scheduled to coincide with the release of Hitachi’s new VisionBook line of notebook computers.
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