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Young & Laramore is preparing to put a full-court press on Hoosier basketball fans.
The Indianapolis shop has been hired by The Indiana Pacer Corp. to build fan support for the city’s newly announced Women’s National Basketball Association team.
Y&L is working feverishly to put together a campaign to launch in early July.
There’s quite a bit riding on the work: The very existence of a team in Indiana depends on advance ticket sales. Indianapolis will only keep the team if 5,500 season tickets are sold by Oct.
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