Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There’s no journalism in Jerry Rosen’s background. But 20 years in the ad business helped him and his agency put together an in-house magazine for client Gingiss Formalwear.
“I’m just an art director. I’m an ad guy,” said the president of The Rosen Group in Chicago. “After 20 years, I’ve learned a few things.”
After proposing the magazine to his client, Rosen and his staff spent about a year lining up photo shoots and writing articles for the 24-page, full-color publication.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in