Self-Help Ads

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NEW YORK The print ad from New York independent agency StrawberryFrog features two T-shirts—one with a generic “logo,” the other with a frog wearing a beret, also known as the agency’s logo—next to several blocks of text. The headline: “Could your brand pass the tee shirt test?” The copy then asks if anyone would want to voluntarily wear your company’s logo.

The StrawberryFrog ad, the first of 10 in an ongoing campaign, is for a new client: Itself.

It comes close on the heels of the self-congratulatory print ad that the agency ran after it lost out to San Francisco-based Goodby, Silverstein & Partners in the Hyundai pitch earlier this year.



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