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NEW YORK Select Comfort has begun a review and plans to hire a new agency to replace lead shop Euro RSCG.
In a statement, Annette Stover, COO of Euro RSCG here, said, “We’ve had a great partnership and [client CMO] Doug [Collier] is a phenomenal marketer but he is looking for a smaller agency that’s not in New York.” She did not elaborate further. Euro RSCG is a unit of Havas.
Select Comfort spent nearly $100 million in domestic measured media in 2005, per Nielsen Monitor-Plus.
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