Seiniger's Wild West

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Animals Catch the Gaming Bug in Agency’s Launch Campaign for New Nevada Casino
LOS ANGELES–Seiniger Advertising takes a walk on the wild side in its launch campaign for Ameristar Casinos’ newest gaming facility, The Reserve.
The Henderson, Nev., hotel and casino, which opened earlier this month, boasts an African safari theme, which Seiniger picked up for its print, local TV, bus wrap and outdoor campaign. The tagline is: “A whole new breed of casino.” Billings are under $5 million, according to industry estimates.
One print ad depicts a pensive-looking orangutan, with text below that reads, “We know a good poker face when we see one.”





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