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Matt Seiler, most recently managing director of Wieden + Kennedy in New York, has been tapped for a top Omnicom post, responsible for integrating all PepsiCo bus iness at the holding com pany’s agencies.
Seiler’s title has not been determined, but he will be the point person between key PepsiCo cli ents and Omnicom advertising, direct marketing, PR and promotion shops.
Seiler, 39, will divide his time between Omnicom in New York and PepsiCo’s headquarters in Purchase, N.Y.
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