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Seidel O’Neil & Partners, the feisty San Francisco shop that outlasted Saatchi & Saatchi, Lowe Lintas & Part ners and other big names as the Bay Area economy col lapsed, is splitting up.
Agency partners and creative directors Howard Seidel and D.J. O’Neil have decided to go their separate ways—Seidel to focus on retail advertising and O’Neil to concentrate on brand strategy. The pair formed their shop in 1995 before the Internet boom and worked with many online clients in the late 1990s, such as Listen.com
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