Sega Preps Push for 2 New Titles

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As it prepares for rival Sony Computer Entertainment of America’s PlayStation 2 release, Sega will fill a typically quiet time for the gaming industry–the second quarter–with a $15 million campaign to support two new titles.
Sega, Redwood City, Calif., will break new TV spots in May via Foote, Cone & Belding, San Francisco, for Seaman and Space Channel 5. It will also support a large campaign breaking in late August for its online services by again sponsoring the MTV Music Awards, the forum it used last year to launch its Dreamcast gaming console.

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