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LOS ANGELES Out-of-home ad specialist SeeSaw Networks has partnered with four companies as part of its effort to target “mobile millennials,” the firm’s tag for highly on-the-go young-adult consumers born after 1978.
The new partners for the San Francisco-based SeeSaw are: Netpulse, Agency225, CSpot Networks and BRANDitTV.
Netpulse, which targets facilities such as Crunch, the YMCA and Gold’s Gym franchises, is particularly important to reaching mobile young adults, said Monte Zweben, SeeSaw co-founder and chairman. Ad awareness, which the company correlates with gross impressions using third-party verification, can reach as high as 90 percent in a captive venue such as a health club, Zweben said.
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