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Earle Palmer Brown’s first television campaign for Children’s National Medical Center will begin airing in early July.
The Bethesda, Md., agency’s two spots, tagged “Specialists for life,” feature kids behaving in ways that would normally lead to a spanking. For ex-ample, one child squirts chocolate syrup on a living- room sofa.
“Kids make messes,” said EPB executive creative director Woody Kay. “But in the context of leukemia, something like a dirty carpet just doesn’t seem that bad.”
The commercials for the Washington, D.C.,
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