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By Nora FitzGerald
WASHINGTON, D.C.—The Baltimore-based Child Support Enforcement Administration, an arm of the Maryland Department of Human Resources, is conducting a review for its first advertising agency, according to sources.
The annual budget is approximately $1 million, the sources said. Officials with the administration could not be reached at press time. Procurement officer Shirley Larson is said to be handling the account review.
This is the first time the administration will take its advertising out of house, and it is looking primarily at local agencies, the sources added.
The state’s child support agency had reduced the field from the original requests for proposals by last week, when creative presentations were held.
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