Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Frenzy over the new Star Wars movie is being used by Inforonics, a company eager to make its name known among high-tech job seekers in the Boston area.
What better way to reach tech-heads than during those few captive moments before a major sci-fi film?
That was the reasoning behind three recruitment ads (one is shown here) now running on 57 screens owned by General Cinemas in the Boston area, where Star Wars: Episode I-The Phantom Menace is now playing.
The ads were created and placed by Fernandez/Wolf in Brookline, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in