Seeking A Fresh Look | Adweek Seeking A Fresh Look | Adweek
Advertisement

Seeking A Fresh Look

Advertisement

The curly haired nymph that plays across each container of Fresh Samantha will soon be receiving a makeover.
A search is now under way for a designer to contemporize the all-natural juice maker's packaging. The original Samantha (shown) was drawn by Abby Carter, wife of the Saco, Maine-based company's chief executive officer.
Carin Warner of Warner Public Relations in Manchester, Mass., which handles the company's marketing chores, last week said the assignment is best suited for a freelance graphic artist or small design firm with packaging experience.
"You never know where talent lies these days, and I wanted to leave no stone unturned," Warner explained. A budget for the makeover has not been set, she said.
--Sarah Jones