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The entertainment and ad industries have joined forces for an environmental awareness campaign.
The ECO Coral Reef Celebrity Alliance in Los Angeles commissioned Fathom executive vice president Larry Kopald to write and direct two public service announcements to promote the International Year of the Reef. He is also ECO chairman.
The 30-second TV spot and a two-minute movie theater public service announcement, both titled ‘Hidden City,’ attempt to raise awareness of the destructive effects of human pollution on the coral reefs of the world’s oceans.
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