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Sedgwick Rd.’s stated goal is to bring about change. It believes it has taken a bold step in that direction with the launch of highly graphic anti-tobacco ads.
The campaign, which broke last week, offers some of the more disturbing images seen in anti-smoking ads as the viewer travels inside the human body to survey the damage caused by smoking. It is the Seattle shop’s first work for the Washington State Department of Health since it won the account in August.
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