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The first work to come out of Sedgwick Rd., formerly known as McCann-Erickson Seattle, appears to be just what the shop had in mind when it changed its name.
In Cinema Seattle, Sedgwick has a local client that is open to a fresh, even risky creative approach to promote its Seattle Film Festival, set to run from May 24 to June 17. Cinema Seattle is an existing client, but it is the type of business the shop needs to retain and cultivate as it seeks to carve out a new niche.
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