Sedgwick Rd. Embraces Change

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After changing its company name, location and client focus during the past year, Sedgwick Rd.’s management is reflecting on 2001 with a sense of ac complishment. Perhaps that’s why the Seattle agency’s recent holiday celebration, the first to be held in the new digs, included a number of new faces.

The 85-person shop, known as McCann-Erickson prior to a name change in April, has added five senior employees to help build the image of the shop’s top client: Washington Mutual Bank.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in