Security's No Game for Arbor

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BOSTON Arbor Networks has launched a multimedia campaign that introduces a new corporate tagline, “Security to the core. Performance to the edge,” while warning users in a bold headline, “Once they’ve found your network, you’ve LOST.”

The effort, which combines gaming with components such as digital media, graphics and Web lead generation elements, is designed to underscore Arbor’s mission to deliver core-to-core network security and operational performance for global business networks.

Ads depict the hazards companies can encounter if their network is violated and invite them to play “The Security Game” at www.thessecuritygame.com.

“When





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